Category: Pitching

Elevator Pitches that Go to the Top Floor: Part 2/5–Eight Things Every Pitch Should Convey

Alrighty, then. Now that you see the wisdom in creating an elevator pitch that you can whip out in a crisis, (such as serendipitously sharing a taxi ride to the airport with Arthur Levine), let's talk about what information your pitch needs to convey. Getting right to it... 8 THINGS EVERY ELEVATOR PITCH SHOULD CONVEY... Continue Reading →

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Elevator Pitches that Go to the Top Floor: Part 1/5–It Doesn’t Stay in the Elevator

You know what makes my life easy? Blogging a series. Which is why I'm announcing a five-part Sub It Club Manifesto: ELEVATOR PITCHES THAT GO TO THE TOP FLOOR. Catchy, huh? I've attended workshops, been advised by Famous Authors, written, critiqued and been critiqued--and still find it difficult to boil down 300 pages into two... Continue Reading →

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